BLOG

How To Track Content Engagement with Google Analytics

Published May 29, 2014
Measuring visitor engagement with website content is an important part of successful content marketing. Unfortunately, traditional metrics like Bounce Rate don't provide enough insight. In this blog post, we describe three better metrics for content engagement. Learn how to track them with Google Analytics.

Measure Content Engagement

Improve your Web Analytics Reports with Compelling Comments

Published May 23, 2014

Do you ever feel like you spend lots of time working on web analytics reports that nobody reads? The problem could be too much data and not enough text. At one client, I recently discovered the power of comments to make my weekly web analytics reporting more engaging.

How to make a Web Analytics presentation to the CEO

Published May 19, 2014

Have you ever been asked to give a web analytics presentation to senior executives? Did you struggle with how to go about the task? This blog post describes a situation I was in where I needed to present to the CEO. It breaks down the steps I took to be successful. Hopefully, my experience can help you.

Tracking YouTube Videos using Google Analytics

Published May 16, 2014

Customers often ask us how they can track user interaction with embedded YouTube videos on their site. This requires the development team to add Javascript to your site that fires Google Analytics events to capture interactions like Play, Pause, or Finish. This blog describes how it is done using the YouTube Player API.

How To Track Facebook Advertising Campaigns in Google Analytics

Published May 12, 2014
Facebook ads can be a powerful source of traffic for a website. But measuring and amplifying their performance is harder if they aren’t properly tracked in Google Analytics.
No worries! We’re here to help you improve your Facebook ad tracking.

 

 

Megalytic introduces AdWords Reporting

Published May 6, 2014

Today we added support for Google AdWords data in Megalytic reports. Campaigns, keywords, search terms, conversion rates & cost-per-click - its all there. Now you can build beautiful, branded reports that track Adwords results.

ALSO IN THIS BLOG

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?
The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.
Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.

 

 

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
One of the most exciting and important aspects of digital marketing is the ability to understand exactly how your customers are finding you. It informs every single part of integrated campaigns and helps determine which efforts are working and which ones need to be revisited. Google Analytics allows you to zero in on the performances of different marketing channels to evaluate everything from brand awareness to social media messaging. To get the most insight from that data, it’s crucial to understand exactly how Google sorts your traffic.
Channels in Google Analytics are high-level categories indicating how people found your site. While the Source/Medium report shows you in more detail where people came from, Channels are broader, more “user-friendly” names lumping visits together in buckets useful for high-level reporting categories.
For instance, Facebook Sessions often show up in multiple ways in the Source/Medium report. They may appear as facebook.com, m.facebook.com, and l.facebook.com, all of which are variations of the same source. The Channels report will include all of these in the Social bucket, so you can see less granular, aggregate numbers on social media performance.